Online Business Blueprint
Use this Online Business Blueprint as a set of guidelines, to set you on the way to being a master of digital marketing.
First find a niche
This simply means thinking about who you want to be your customers and clients.
So, Your first decision involves selecting what market you will work in. What do you know about? What topic really gets you excited, so you can be motivated to continue with your business, when things get tough.
If you simply look for a money making idea, then go through the motions to try and succeed, you are probably destined to fail.
By the way, if you are going to do this, then do it quickly – and start again soon, with a business which really fires your passion.
Nowadays, you can probably find a market of buyers in whatever area you might want to choose. Do you know all about keeping chickens? Perhaps you are passionate about teaching music to children. Can you link up with others who are fascinated by your favourite sport or hobby.
Once you start searching, you can soon become familiar with how many others are likely to be interested in whatever you have to offer. In this case, Google really can be your friend.
Now you have decided on who your customers are going to be, what will you provide, to solve their problems or make their lives better?
Some people can get really hung-up on selecting the ‘right’ niche and spend too long procrastinating. One solution is to choose one topic which you can be enthusiastic about. Get started immediately and do the best you can – (you will make mistakes, which is good because you learn from them). Once you have mastered the process, you can simply continue within this same niche, or set up again in a fresh one.
You might want to guide them towards the products they need, earning a commission in the process. Helping people with their online shopping decisions is a great service – and can be very rewarding financially.
My own preference is the marketing of information, to help people to achieve their goals and ambitions. Such information can take many forms; the most obvious is the webpage you are reading. The same information can be supplied and consumed in other formats, such as audio, video or ebooks.
The marketing of digital information is growing at a phenomenal rate and is likely to do so for the foreseeable future.
Online Business Blueprint step 2 – build your website
How good are you at constructing websites? The good news is that the answer does not matter.
There is now so much information readily available. A novice can very soon be up and running with a site, on platforms such as WordPress, Weebly etc. It is simply a matter of searching and selecting whose guidance you wish to follow.
Should you have the capital available, you could even pay someone to do this for you. Again, it would be a matter of research, to find the appropriate contractor to work for you.
The structure of your website
There are so many different types of website – almost as many as there types of people – that there is no one way to do it. I will describe here three elements, which are known to work well for many successful marketers
The first element should be one or more pages of what is known as ‘cornerstone’ content. This should be detailed and worthwhile information, taking your reader deeper into the world of your niche. It needs to be some of the best you have to offer and maintained, to ensure your content is up to date. This is one of my pages of cornerstone content, which provides an overview of what my site is about. The other pages and posts on the site will go into greater detail, on the different aspects of starting and running an online business
Your weblog or Blog
The idea is for you to ‘woo’ these readers, so that they want to get to know you better. In fact to get to know you so well, that they want to follow your recommendations and buy what you might have to offer to them.
The prospect of writing and publishing regular content to a blog can be extremely daunting at first. The good news is that, like any other skill, it does become easier with practice. Also, as in the case of website creation, if you have some cash available, it is possible pay professionals to produce content for you.
‘Squeeze’ or ‘Lead Capture’ Pages
The third useful element of your website, is a page where your readers are asked to give you their email address. It is usual to offer a gift of some sort of value, in exchange. This gift can be provided in one of a number of different formats. It could, for example, be a video or audio recording, containing some valuable information relevant to your niche. Written material, in the form of ebooks or pdf documents, are very popular, as they can also be delivered digitally.
These pages can be part of your own website, or you can provide a link to where they are hosted remotely, by a third party – such as ‘Lead Pages’.
Online Business blueprint – Get Traffic To Your Website
There might well be as much written about getting people to visit your website as about everything else put together. There is a good reason for this, as without people reading your content and taking the recommended actions, you simply do not have an online business.
One way to start is to think about who your visitors will be and what kind of information will they want. Once you are writing your content, it is quite important to help the search engines find it. Getting the right structure for this is known as Search Engine Optimisation (SEO), which, once again is a huge topic, which we can only touch on here.
A great way to start attracting visitors to your site is to visit the forums, where people meet to discuss topics within your niche market. You can learn a lot about the niche and your future customers, by looking at the questions they ask and the answers provided. As you develop your knowledge base, you will be able to play an active part and even begin to help those less experienced than yourself.
Build a list of subscribers, prospects and customers
Many marketers will tell you that this is the most important aspect of building a successful online business, with long-term profitability.
It is a massive topic and will require much more research and study than could possibly be provided in this outline online business blueprint.
The point is, your list of fans/followers/subscribers/customers/clients will be your major business asset. All the effort you put into this aspect of your business will repay you many times over.
Once you master marketing to a list, which is of sufficient size and quality, you will truly be a master online marketer.
This outline online business blueprint is designed to help you ask the right questions, and so learn as you search out the answers.
Online Business Blueprint – for real success, get the right guidance
It is certainly possibility to master all of the above topics, by working diligently on your own. A much better way is to find someone who has already done what you want to achieve, then follow along in their footsteps.
I have tried both methods and can assure you that one you have the right mentors, online business can become much more enjoyable and profitable.
What do you think?
Please ask any questions, or leave any comments, ideas or suggestions below.