Online Business Opportunities – 5 Ways You Might Be Sabotaging Yours
In 2017, online business opportunities can be just a click away. But growing a business is not always so easy. Here are 5 reasons why your business might not be going as well as you hoped.
“I have a great product, why aren’t I making any online sales?”
Does this sound like you?
Million dollar idea, but you are left wondering why the customers are not coming to you? Are they even out there?
Nowadays, it would be naive to believe that there simply are not enough online business opportunities, with 42% of people saying they choose to search and purchase entirely online.
With such a high percentage of people online each day, the question is not ‘are they there’, but ‘how to reach them’.
This starts with a well-developed plan of attack.
Here are five ways you may be sabotaging your online business opportunities:
1. Improper Planning
Sometimes too much ambition can backfire. With big aspirations come long periods of research and planning how to capitalize.
Unfortunately, this is the stage that most online businesses flounder.
Many businesses do not grow, because there are no measurable goals in place, to guide the focus. Surprisingly enough, ‘making money’ is not going to cut it.
Measurable goals include:
- desired conversion rate
- organic vs. paid traffic
- monthly sales numbers
- monthly transaction count
Always remain realistic with your expectations, and consistent with your effort.
And sometimes, we all need a blueprint.
2. Poor Website/SEO
For those of you who feel like you are invisible, here is why.
In short, SEO (or Search Engine Optimization) is what makes you appear higher in the search results, when people are searching for a product or service. The higher the search rank, the more online business opportunities.
A common misconception is that having a beautiful website means people will visit.
Unfortunately, SEO is a complicated process, which is why many people have trouble in this area.
For reference, a few ways to optimize a website are through:
- keyword-rich content
- internal/external links
- special text (title tags)
3. Lack of Share Methods
‘Share methods’ relates to the ability to convert an article/post on a website, to a social media post, at the click of a mouse.
Social media was introduced as a way to mimic typical face-to-face interactions.
People love to tell others about things they feel passionate about, whether positive or negative.The average consumer mentions brands 90 times a week with family, friends and co-workers.
Memory is fleeting.
When they are not able to immediately tell someone about your business, that is a lost opportunity.
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4. Misuse of Social Media Can Sabotage Your Online Business Opportunities
It is a safe bet that if you are struggling to attract customers, your social media presence could use some work.
In 2017, if your brand is not on social media it might as well not exist.
Facebook is the new yellow pages. Instagram is the new photo album. Need a fast way to service your customers? Welcome to Twitter!
Unfortunately, the ‘I don’t know how to do that attitude is keeping you from the 1.8 billion daily active users on Facebook. Companies miss out on thousands of online business opportunities, owing to reluctance to adapt to a changing business landscape.
Imagine owning a pizza shop.
Now imagine the number of people who see pizza and immediately need to have it.
That is the beauty of social media. Capturing the essence of a product and putting it right in front of a target audience.
5. Refuse Help/Do It All Yourself
Bravado, the enemy of progress.
One of the most common mistakes when running any business is the ‘do it yourself’ approach.
I know< I tried this myself for far too long.
It can be easy to think that the only person who can run your business right is you. Only problem? It won’t work.
How can someone possibly promote and attract business online when they have financials, bills, SEO, social media, etc. to worry about?
Something has to give.
Unfortunately, with more pressing matters to attend to, the promotion of the business is put on the back burner. Which leads to failure.
Accept help in the form of partners and online resources. Get out, hustle and promote your business. Most importantly, stop sabotaging yourself.
And when you need help building your online business, I’m here to help.
So there you have 5 examples of mistakes which can damage your online business opportunities.
Take the first step to getting some help and guidance – click the image below:-
What do you think about online business opportunities?
Please leave any comments, questions, ideas or suggestions below.