A Beginner’s Guide To How SEO Works
Unsure of how SEO works? You are not alone. Learn how SEO works once and for all – and how
you can leverage it to increase web traffic to your business.
If you are new to the website game, you’ve probably seen the acronym “SEO”. Maybe you’ve researched this to find out that it’s short for “search engine optimization”.
And it is possible that you lost interest after that. It is a technical term, but it has become more than just a buzzword.
It has almost become a sort of marketing religion, with schools of thought in a constant battle over how exactly,
search engine algorithms rank web pages.
Bring your eyes back into focus. You do need to know how SEO works.
How SEO Works – A Beginner’s Guide
What Does SEO do for Your Website?
While SEO is a marketing term and used widely by marketers to amplify their brand, it is used by ANYONE with a website, whether they realize it or not.
There is one exception to this rule, as there usually is. You can tell Google to not crawl your website. It will not be indexed and no one will find it. This is actually a default feature in WordPress.
The purpose is to keep your site from being indexed before it is ready to be seen. Provided you have unchecked this feature, Google and Bing have ‘released the hounds’ so to speak, to scope out what you are working with and how useful it is to their users.
And that, ladies and gentlemen, is what SEO is about in a nutshell. It is about making your site as attractive to search engines as you possibly can.
This does not mean physical appearance. There are plenty of attractive websites which have terrible SEO ratings.
As you make your clients, website visitors, and also search engine crawlers happy campers, your website will begin to climb through the organic rankings. The goal of every business is to nab that coveted top result.
Why? Because that top spot gets’s 33% of the clicks.
How to Make Your Website More Appealing
You want traffic to your site. How do you make it happen? There are two types of SEO, on page and off page, and the two of them working in tandem will achieve the best results for your business.
This is easy street in the SEO world. The search engines will look at your site and they’re looking for certain criteria.
They want to see fresh content, which is completely original. So if you do not have a blog, then you need to start one yesterday. This blog should have a mix of short form, long form, and video content.
Included in each of these posts should be internal links (on your site), external links (links to a site that you do not own), and keywords.
If a user searches for ‘refurbished laptops’ and you sell refurbished laptops, then that is a keyword that you will want to rank for. You should include this keyword in your content, so that the search engines know that you are an option for people who are searching for this term.
This is the hard part of SEO. When people want to know how SEO works, they usually freak out when they read about link building.
Social media is the easiest way to practice off page SEO, that’s why so many small businesses have a great social presence and no link building strategy.
But there has to be an easy way, right? There is. You buy them.
There are SEO firms all over the globe who are reputable and will build high-quality backlinks to your website. This service is two things: Expensive and worth it.
You should now have a much clearer idea of how SEO works and how and why you should be using it to increase your sales.
Some of the techniques are easy while others should be handled by experts. Participating in any black hat SEO techniques will get you punished by search engines and we advise that you steer clear of this route.
Do you have any beginner questions about how SEO works that we did not cover? Leave a comment below.