5 Online Business Skills You Need For Success
Running an online business takes a unique set of skills and takes a certain kind of person. Here are the online business skills you need to succeed.
Businesses today make the big money online.
Unlike a small brick and mortar store where you may see 50 people a day, the traffic your online store gets is only limited to how well your business website is optimized for search.
According to Pew Research, 73 percent of households in the US have computers with broadband Internet access, and 77 percent of Americans have a smartphone. But tapping into this traffic to have a successful online business requires a unique set of entrepreneurial business skills.
But tapping into this traffic to have a successful online business requires a unique set of entrepreneurial business skills.
Do you have what it takes to be an online business success?
Let’s explore these vital business skills you need to hit it big!
Chances are, you’re starting small. You’re a one man or one woman show. You wear many hats.
In order to drive traffic to your website, one of the most important hats you’ll wear is digital marketing.
Digital marketing is much more than buying Google ads. You can waste a lot of money and time by going narrow with your strategy.
A comprehensive digital marketing strategy includes some basics, as follows:
This includes sales content like ads, landing pages, services pages, etc. coupled with content marketing content, which involves creating helpful, interesting, shareable content that speaks directly to your target audience.
Social Media Marketing
You’ll work with 2 or more social media platforms to engage your target audience and bring them back your website
Pay Per Click
Banner ads, Facebook ads, Google adwords and so on drive traffic back to your website. You only pay when someone clicks on your ad.
SEO – we will discuss later.
In the online world, opportunities come and go. You need to act fast. You can’t wait for someone to update your website.
Instead, learn some basics of web design, including:
- How to modify web templates
- Adding widgets
- Embedding videos
- Updating your blog
- Basic HTML and SQL (coding) – It’s not as hard as you might think
SEO (Search Engine Optimization)
SEO at its purest is a form of online marketing through making your website incredibly user-friendly to drive traffic to your site.
Some SEO basics include:
- Load speed
- How you appear in search engines
- Aligning content with what your target searches for
- Where you appear in search engines (page 1 vs page 10)
- How valuable your content is to your target audience
Expertise in Your Niche
In the world of online business, your competition isn’t limited to businesses in your locality. Every other online business from any part of the world is a potential competitor.
Portray the highest level of expertise and passion in your industry while demonstrating that you’re the best one to deliver what your target customers are looking for.
Hiring/Working with Freelancers
As a startup or very small business, this is among the 5 more important business skills you should have.
Learn how to spot stand-out talent that can take what you give them and run with it with minimal oversight.
Through research, you’ll find some great sites to hire this talent. But beware these common pitfalls:
- Going with the lowest bidder – It’ll cost you much more than it saves you. It’s never worth it.
- Not vetting – Review the portfolio, talk to clients when possible, read reviews — even the good ones. Ask questions. Be intuitive. Is this person honest? Competent? Do their skills align well with what you need to be done?
- Not providing feedback early – Review and give some feedback early. The last thing you want is to have a finished product delivered that isn’t what you expected.
Online Business Skills
Online business is challenging yet very rewarding. Having business skills like digital marketing, web design, SEO, niche expertise, and hiring freelancers can be the pillars of your success.
What would you add to my list of the 5 online business skills for success? Join the discussion in the comments section below!