4 Online Marketing Trends You Need To Know
Every year, new trends emerge to help set your business apart from competitors. Now that we’re almost through 2018, let’s take a look at the 4 online marketing trends you need to know this year.
It is time to reflect on some of the marketing trends in advertising, that are driving the industry.
Here are four online marketing trends to use to get ahead of your competition.
Online Marketing Trends are Centering Around Big Data
Analytics are more important than ever.
Big data has been a major player in marketing for many years. It has historically benefited large companies and corporations. However, owing to its prevalence, big data is now becoming more accessible for small and mid-sized businesses.
All kinds of data are being stored and quantified. The amount of time a person stays in an app, search history, and other information develops a digital footprint for marketers to use.
Thousand of customer data points are now available to create more targeted and personalized ads and content.
In 2018, there has been an increased focus on micro-moments to grow business.
A micro-moment is something that drives a customer to his or her device to act on a need to learn something, go somewhere, do something, or buy something.
These micro-moments are the perfect window to capture a customer’s attention.
Marketers should expect these moments for their target audiences and prepare for when these moments occur. Most importantly, deliver what the consumer needs when they need it.
Voice-enabled smart speakers have quickly gained popularity. More than 20 million of these speakers have already sold this year and its predicted that by 2022, 55% of US households will use them.
Consumers are using these speakers for their internet searches, minimizing their interactions with physicals ads.
The rise in podcasting is also giving the digital marketing industry another challenge. With nearly one in four people in the US listening to podcasts a month, podcasts are becoming another way to connect with customers.
Marketers will have to follow suit and discover new ways to interact with customers.
Creating personalized experiences is also becoming more and more important. One of the trends in marketing is the use of chatbots.
Thanks to advances in AI, chatbots are becoming smarter and more customizable. They can help customers with any number of tasks including placing orders or solving a problem.
As the technology behind chatbots continues to advance, it is expected that bots will eventuallly handle 85% of customer interactions.
Another example of individualized communication is when retailers use loyalty programs. Often times retailers offer specific discounts to appeal to a specific customer, based on prior shopping habits.
2019 and Beyond
Following online marketing trends and changing with the times is essential, but can sometimes be difficult.
Are you new to the digital marketing industry and looking for some help on how to start?
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