5 Digital Marketing Skills For 2018
With 2018 well under way, you need to make sure your digital marketing skills are up to par. Here’s what you should be doing when marketing online.
The National Retail Federation (NRF) predicted online retail growth between 8-12% in the last year – this is compared to a 3.7-4.2% projection for overall retail. Online businesses are exploding, but business owners need the right mix of marketing skills to stand out from the competition.
As demand for digital marketing professionals continues to rise, it’s important to identify the top skills leaders are looking for.
1. Web Development
This one may seem obvious, but having a strong online presence starts with developing a modern, responsive website.
With smartphones now commonplace, many people are browsing for products and services while on-the-go. If a website is just a few years old, it may already appear outdated, and might not be responsive.
A responsive website literally responds to a user’s device. The site will appear slightly different if you’re on a desktop computer versus a tablet or cellphone. This improves the user experience for visitors.
2. Search Engine Optimization and Marketing
After learning to build websites, the next marketing skills in demand involve Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
Both of these concepts aim to get your website found by people who are searching for your products or services online.
There’s little use having a website if nobody sees it, so learning how to leverage search engine exposure is crucial.
3. Mobile Marketing and App Development
As mentioned above, just about everyone owns a smartphone now. If a business sells a particular product, it may benefit them to create an app for customers.
Many retailers use apps to reward frequent buyers. Therefore, being able to build apps and lead other mobile marketing initiatives will help you build more business opportunities.
4. Social Media Marketing
Whether a company is online-based or brick-and-mortar, more and more businesses are becoming active on social media.
But just creating a Facebook page or Twitter account isn’t enough – you have to know what types of content to post, the ideal days and times to post, and what to avoid.
Many people make the mistake of using social media accounts to voice personal opinions or comment on current events.
For businesses, it’s important to stick to topics that relate to your customers and your industry. Above all else, avoid controversial topics! One of the greatest marketing skills is simply knowing what NOT to say.
5. Content Writing and Strategy
Above all else, having solid content writing skills will get you furthest in digital marketing.
Writing is the foundation of each of the other marketing skills you’ll learn.
Websites need high-quality content, SEO involves regularly posting optimized blogs and guest posts, and even social media and mobile applications require concise bites of carefully crafted information.
Being able to write well involves paying attention to grammar and know what types of information your audience wants to read. This also involves coming up with a content strategy.
Many marketers create content calendars to keep track of upcoming events and holidays to write blogs and other collateral around.
How to Improve Your Digital Marketing Skills
Know what you need to improve on is important, but it won’t help if you don’t know how to improve.
Getting in touch with an online marketing expert will help you identify weak spots and provide a blueprint for learning new digital marketing skills.