5 Top Marketing Trends to Grow Your Business
Being competitive in the marketplace is hard work. We’ve got 5 top tips to marketing trends which can help to grow your business and take you to the top of the game.
Feeling a bit crowded? Every month, over half a million new businesses open. True, more than half a million also shut down, but wiping the slate clean is not really a comfort. When you want to be competitive and grow your business, you need to master marketing trends to outlast those monthly statistics.
Get Under the Influence
No, this is not something that the marketing trends police are going to pull you over for.
It is called ‘influencer marketing’ and is about catering to the people who make waves, because they can make waves for you in a good way.
Influencers are people who, maybe not considered ‘famous,’ but are well known in their own field. Usually, through social media platforms, these folks have thousands or millions of followers, fans, etc.
When you target receptive influencers (free samples, previews, insider information etc.), they can disseminate this information through their platforms, giving you a reach you just could not get doing it all on your own.
Marketing Trends Mean Content, Content, Content
A picture may be a thousand words, but the content is key! (And by the way, yes, excellent photos, graphics, and infographics all count as content!)
To be competitive in the marketplace, you need to have constant content.
To do this, you need to know your target’s pain points and serve them up useful, intelligent, creative, cutting edge content, which helps them solve those points.
Content can come in many ways, such as blogs, white papers, slide decks, videos, question and answers, and more.
It is how you keep up and what you share that will keep you on top of the trend.
Think that email has gone the way of snail mail?
Think again. Texting and instant messaging may have forever changed the way people communicate, but email must still remain part of your marketing campaign.
- Make sure you give customers the option to opt-in. Otherwise, you could be accused of breaking several online communication laws.
- Also, make sure you always have an ‘unsubscribe’ or ‘remove’ link. This, too, is required.
- Consider polling your customer base, to find out how frequently they would like to hear from you – several updates a week, once a week, monthly, etc.
- Try adding e-newsletters to your content portfolio instead of just ‘Hey, checking in’ emails. This gives something of a return on interest to those who read your email.
Marketing Trends Going Outside the Box
If you picture your business as a box, and only think to promote and work on the business from inside the box, then you’re at risk of possibly leaving out quite a bit of marketing trends growth potential.
Many marketers are exploring the idea of outsourcing their SEO.
Search engine optimization has become essential for being found online.
But it is a fluid and ever-changing area, and one slip-up can banish your business to the outskirts of Google search results (who really ever gets past the first few pages of results?)
You could hire outside SEO specialists who are experts in:
- Link building
- Keyword insertion (note: not keyword stuffing, never ever keyword stuffing!)
- Researching industry trends
- Reviewing and staying up to date on algorithm changes
- Landing pages and other site page opportunities
Get Help Getting Started
Do not worry, we all face that fear.
Asking for help is a sign of strength, so click here and submit your information.
We will get back to you quickly so you, too, can enjoy unparalleled business growth. All it takes is that click!
Try clicking the image!
What do you think about marketing trends or any other aspect of online business?
Please leave any questions, comments, ideas or suggestions below.