The Great Affiliate Marketing Hoax
This a great guest post by my coach and mentor Dean Holland – what a story!
I was sat in Seattle airport sinking my second mojito whilst awaiting my flight back to London.
It was busy in the bar with no tables free near where I was sitting.
“Hey there, you mind if I take this seat” asked a random guy who wanted to sit down on my table
“Sure thing” I replied.
Little did I know that this chance meeting would lead to the biggest realisation I’d ever had about affiliate marketing and go on the change the course of my life forever.
In the next few minutes, we got talking; various topics came up, like what we were both doing there, where we were heading next, that type of thing.
Joel was his name, I’d say he was a 40+ year old guy and as I learned he had a daughter who was back at home.
Before long he asked what I did for work. This is always a topic I tend to avoid as most people just don’t get what I do, but he’d asked and so I had to respond
Eagerly awaiting that blank stare, I said, “I do affiliate marketing online”
You can guess what happened next, I’m sure…
“What’s that?”, he asked.
Haha, I laughed, but spent the next few minutes explaining that I promoted products on the internet via online advertising and was paid a commission for the products I sold.
He seemed to get the concept, but nevertheless I swiftly moved on and asked him more about himself.
“I’m a janitor” he explained.
Moments later he shared a big concern with me. What transpired during that
part of the conversation would spark a trigger in my mind that would allow me
to go on and discover the biggest scandal in the affiliate marketing industry
“You know what scares me Dean? …For several years my pay hasn’t increased
much at all, but pretty much all my bills have gone up”
“How do you manage” I asked
“Well, it’s getting tough I won’t lie. If things continue like this I really don’t
know what I’ll do, my income barely covers my outgoings now”
It was there, at that moment without actually standing up and walking away,
my mind left that conversation.
Suddenly it hit me. What was so wrong with affiliate marketing today, and why
nearly all those who try, fail.
Soon after, I said my goodbyes and headed to the gate, to board my flight back
home. I couldn’t rest for hours on the plane, with my mind racing about what I
14 hours later I walked through the door of my home, went straight to my
computer and began to research deeper into my idea.
Could it be that affiliate marketing has reached a tipping point and it’s
practically impossible to start form scratch and build a successful business for
the average person?
My suspicions were confirmed.
I found numerous reports online where researched had been done into the
average cost per click in online advertising. The figures showed that in the past
10 years, advertisers who have been paying the cost of getting someone to click an
affiliate link online, have seen costs multiplied by up to 8X.
One such report published by Hochman Consultants found that in 2005 the
average cost per click was just $0.38 but by 2016 that same click costs $2.14
If we’re paying that much more today to get traffic to affiliate offers, then the
profit we can make has been reduced to a point of non-existent.
Just as Joel had said to me in Seattle, his income no longer covers his outgoings.
And just like Joel was going to be in trouble if nothing changed, so are we as
The money we have to spend to get people to an offer, has reached such a
point, that the sales we generate and the commissions we earn no longer
cover that cost.
So what is the answer?
Well, I’d love to hop in a time machine and travel back to a point in time 10+
years ago where traffic was pennies a click, but I guess that’s not YET an
The only other option then is we have to make our traffic worth more to us, it
must earn us more money so we can profit.
The good news is, I’ve spent years learning how this is done since that day I
met Joel. And I’ve just put it all into a new book called ‘The Affiliate Marketers
Right now we’ve printed a limited number of copies and as I want to get this
into the hands of as many of those people as possible I’m giving away copies
Click here and tell me where to ship yours.
I truly believe that day I luckily stumbled on the solution to all the struggling
affiliate marketers problem, and if right now you’re not getting the results you
desire then I’d like to give you the solution to
Get your copy of the Affiliate Marketers Playbook here today