Step-By-Step Guide to Small Business Video Marketing
Ready to take your small business to the next level? Enter small business video marketing. We’re giving you all you need in a step-by-step guide here.
Video has risen to the top in the marketing world lately. It is everywhere.
It is in your ads, it is in your Facebook feed. It is in your average blog.
And someday it might be on your cereal boxes, who knows!
But small business video marketing has helped many people put their product in the limelight. And it’s something that more and more customers are relying on, to make their decisions. In fact, a full 90% of internet users use video to help them in their purchasing process.
So, how do you get up to speed with video marketing? Let’s take a look.
1. Buy Your Small Business Video Tech
Technology has become much cheaper recently. What used to cost thousands of dollars now only costs a few hundred.
Even if you don’t have a ton of capital to put into video. You can purchase basic equipment like lighting, camera, and audio for under $500 dollars.
Oh, and guess what! You might already have a piece of the tech puzzle. Cell phones now have very powerful cameras attached.
The new iPhone can shoot video in 4K! A cell phone shooting video in 4K? Even five years ago you’d think I was crazy for saying it.
2. Learn About Video Editing
You want your video to look professional. You can have all the fancy equipment that costs thousands of dollars and still end up with a crappy product.
There are plenty of professional templates and video editing suites out there. Companies like Animoto and Magisto will take your raw video, add filters and help you edit it down to something more than presentable.
And, if you really don’t want to spend any money on editing, Youtube now has their own editor on the site. It’s fairly basic, but it will get the job done.
3. Build A Video To Match The Content
What is your product?
Is it serious? Is it something that could be marketed with humor?
Video marketers use the mood of their products to help direct them in creating emotion through video. If you have a product that people need and is absolutely serious, the mood should fit the product.
You need to know who your demographic is. Who are you targeting? Elements like music, if done wrong, could turn away customers before they even find out what they are watching.
But make sure you are creative. Boring content won’t do. Entertaining can mean comedy, or it can mean deep emotion. But lukewarm presentation – a drone or lecture style presentation – will surely send people away.
4. Promote Your Video
If you’re doing small business video marketing correctly, your video will be seen by all your customers.
When you create things like the tags and the description, use powerful keywords related to your product.
Make sure you treat any writing associated with promoting your video like you would any other content. Make it quality and make it big. Lots of words in those video descriptions.
Do not forget to make the descriptions accurate. Youtube and Google are looking for accuracy, not spam.
Getting your small business into video production need not take much.
You might accomplish this within a week or less.
Have you already tried video marketing? Let me know about your success in the comments below. And, as always, stay profitable.