The Online Business Marketing Mistakes You’re Making
Owning an online business give you a sense of freedom but also a huge burden of responsibility.
Here are 3 marketing mistakes you must avoid for success.
Having your own online business is a huge commitment and takes a lot of passion and hard work. At the same time,
it is a rewarding experience which will teach you a lot along the way.
So when you are starting out, it is important to grow your business using the best marketing tactics out there. But sometimes, novice business owners are not very familiar with what works and what does not, so they make mistakes.
One example: you may be offering promotions and discounts for your products way too often. Or, you spend too much time marketing on social media but do not pay attention to other marketing techniques.
Some online business owners even market their product too aggressively – and thus drive away their prospects.
Keep reading to learn about the most common marketing mistakes, that you may be making with your own business and how to fix them.
Are You Making These Marketing Mistakes With Your Online Business?
Mistake 1: You are Not Building Your Online Presence
What is the point of having an online business if you do not have an online presence?
Being visible and present online expands beyond social media and having a website. It includes doing your SEO properly and having a recognizable brand on every medium you use.
So if your business appears on the first page of Google, when people search for a solution to a problem your product can solve, you are on the right path.
Mistake 2: You Do not Listen to Your Customers’ Needs
Your customers are what make or break your business. So when you promise them a solution, you should over deliver every time.
Successful companies, and especially online businesses, are based on trust. For a prospect to turn into a customer, they need to trust you before they buy from you. So if the quality you offer, continuously matches their expectations, they will return.
Always bear in mind that your business is not about you. It is about your customers and their needs, so listen to them carefully.
Mistake 3: You Do not Have a Well-Defined USP (Unique Selling Proposition)
Your unique selling proposition has to tell your potential customers how your service or product can help them. But to do this, you will need to get creative and set your business apart from your competitors.
Your USP has to convince the prospect to buy your product – in a sea of other, similar ones.
But if you are not sure how to craft a successful USP, ask your customers for an opinion. Find a unique thing about your business and create your USP around the answer.
When you are starting a new online business, you are bound to make some marketing mistakes. But every mistake can be a lesson in disguise and if you pay attention, you will learn how to properly market your business online and actually get results.
Over to you – what mistakes did you make when you launched your online business? What did you do to fix them? Let me know in the comments below!