Do You Have a Social Media Plan for Your Business?
Does your online marketing toolbox include social media? Learn why having a social media plan is so essential and how to create your own today.
After Mark Zuckerberg’s January announcement that Facebook’s news feed would change, you might wonder if your business needs a social media plan.
But 68 percent of US adults use Facebook. Even after the Cambridge Analytica scandal, can you really afford to ignore somany potential customers?
Not only that, but social media can be a fun way to reach and get to know your customers.
Let’s look at why you need a social media plan, and how to start creating one.
Build the Know, Like and Trust Factor
The online space is crowded with businesses like yours. An easy way to stand out is to encourage customers to know, like, and trust you.
It is one of the principles of online marketing. Social media provides an excellent opportunity for customers to get to know you.
The more consistent and transparent you are, the more they will trust you. They can grow to like you once they start engaging with you.
It is difficult to build that factor with any other channel. Think about the brands you follow on social media. Which ones stick out in your mind and why?
That positive association is what you need to emulate. Just make sure you avoid making these mistakes online
Social media also feeds into word-of-mouth. 67 percent of customers use social media for customer service issues.
Replying to complains or problems quickly helps to build the ‘trust’ part. But it’s a visible way of doing so, helping to improve your business’s image in the eyes of potential customers.
Resolving the problem quickly is more likely to generate positive social media mentions that counteract the original complaint.
Drive Traffic to Your Website
Your website is your online storefront. Without visitors, you won’t earn money. Even if you get your SEO on point, have you planned how you will drive traffic to your website?
While having a business blog can be a great way to build SEO, social media helps drive traffic in the short term.
Create content that your customers want to consume. Embed Youtube videos in blog posts. Or add helpful infographics to product pages.
These can be shared on social media. Add links to your website to drive users back to your homepage.
Start Your Social Media Plan with Your Target Audience
With so many channels to choose from, you may wonder how you’ll manage all of them. Thankfully, you don’t have to.
To begin with, focus on one or two platforms where your target audience hangs out. See what your competitors are doing – if anything.
Identify what you want to share. Balance your own content with that of others. Infographics, videos, GIFs, and photos are all great options.
Focus on being a useful or entertaining account to follow. Start posting, using relevant hashtags or within Facebook groups.
And always respond to replies – to prove there is a person behind the business, not a bot.
Does Your Business Have a Social Media Plan?
Hopefully you can see how useful a plan is for your business. And how easy they are to create.
They can also be a fun way to interact with potential customers. That turns them into buyers and eventually fans.
Will you implement a social media plan? Please post any questions or comments below.