The Most Iconic Successful Digital Marketing Campaigns
Pull some inspiration for your next campaign from these iconic and successful digital marketing campaigns. Imitation is the sincerest form of flatter, after-all!
Any random guy and his uncle can create their own half-decent and ordinary digital marketing campaign. However, creating and launching successful digital marketing campaigns is a different story.
A successful campaign is a coming-together of different elements. These include beautiful graphics and stunning images, as well as compelling copy, which draws in the reader.
If you want to create successful digital campaigns, it helps to have a good look at some of the most iconic campaigns of our time. You can learn from them, be inspired by them, and bring that new-found knowledge into your own campaign-building.
Here are some of the most inspirational digital marketing campaigns to learn from.
Worlds Apart — Heineken
This Facebook campaign by Heineken became one of the most successful digital marketing campaigns of 2017. This was because of its agreeable and unifying message.
In the video, two people with widely differing political beliefs are asked to assemble a piece of furniture together. Then they are asked to sit down and talk about themselves. Only then is it revealed that they have vastly different opinions on subjects like feminism, climate-change, and transgender issues.
After that, they are given the choice to either leave or share a Heineken together and talk about their differences. All of them chose to talk.
This campaign became popular because it touches on the sensitive issue, that the world is becoming more and more divided. Heineken managed to create a campaign around a message, which really resonates with a lot of people.
In the end, this kind of publicity is great for Heineken, as it portrays them in a kind of philanthropic light.
Smell Like A Man, Man — Old Spice
This marketing campaign, by Old Spice, originated as a television advertisement, during the 2010 Super Bowl broadcast. It became such a huge success, that the marketing agency behind the ad decided to continue the campaign online.
That turned out to be a profitable move, because the Old Spice-man went viral on YouTube faster than any digital marketing campaign had ever done.
The YouTube campaign got so many comments, that the agency chose to make the campaign more responsive. They filmed and published the Old Spice-man, answering questions from fans in 186 separate video responses.
The Old Spice video became one of the most successful digital marketing campaigns of the time. It grew the brand’s Facebook following by 800 percent, their Twitter following by 2700% and sales skyrocketed by 125% that year.
Those are incredible numbers, and they became a testimony to the huge potential in video marketing – that brands are only starting to fully realize today.
In fact, estimates say that over 80% of internet consumer traffic will be devoted to video traffic by 2021. That is one good reason to take an extra look at this campaign from Old Spice, and work some of those elements into your own video marketing campaigns.
Dunk in the Dark — Oreo
Cookie manufacturer Oreo performed a bit of a golden stroke during the Super Bowl of 2013. When some of the lights went out in the Superdome during the game, it was noticed by most of the fans sitting at home in front of the TV. And Oreo was quick to capitalize on that event.
They sent out a tweet reading “Power Out? No problem. You can still dunk in the dark”. This is a reference to the act of ‘dunking’ your Oreo cookie into a glass of milk. And the fans at home quickly caught on to Oreo’s statement.
The tweet got more than 15.000 retweets. A perfect example of capitalizing on a major sporting event. It draws hundreds of thousands of viewers, and is a perfect example of being in the right place at the right time.
Create Your Own Successful Digital Marketing Campaigns
Becoming successful in digital marketing means going through a great deal of trial and error. Everyone has to pass through that, in order to learn what works in marketing and what does not.
However, with just a little bit of determination, you can learn from your own errors, as well as the successes of others. then you can start creating highly successful digital marketing campaigns!
If this article made you want to learn more about digital marketing, head over to my marketing blog for more inspiration.