3 Facebook Marketing Tips That Will Get You New Customers
Almost everyone has a Facebook page, and many use the site to make purchasing decisions and research companies, before buying a product or service. Here are 3 Facebook marketing tips that will get you new customers.
Posting pictures to show friends and family how much your kid has grown in the past four hours? That might have been the sole reason you use Facebook up to now. But did you know you can use it for marketing, as well?
Starting a page to promote your small business or start-up will work wonders. It will get you more interest in your product or service. Here are a few excellent Facebook marketing tips to grow your clientele.
Facebook Marketing Tips
There are many ways to use your Facebook page for business, so tailor that to your situation. You may have to try a few methods, to find some which work for your brand.
1. Use Photos
People love to look at other people’s photos. Parties, food, new car, holiday pictures. We would rather look at images than read about it. The truth is, pictures say more than even a small paragraph and in a much shorter time.
Showing pictures of your product or your service is far more enticing. Post pictures of new products, show people using or wearing your items and do it often. A pretty, colorful picture stays in people’s memory longer.
If you have a restaurant, post pictures of your lunch specials. Use pictures for before and after shots, people love to see results. using images you took yourself, rather than stock pictures work far better.
2. Make a Video
Videos are the way. You have a captive audience already, with everyone staring at their devices throughout the day. As mentioned, people prefer visuals over text, and it is so much more memorable.
How-to videos, actually showing your product in use or even testimonials. People love to watch and share videos. A well-done video has the potential to go worldwide in a matter of moments.
Animation opens up the possibilities to sell your company with unlimited creativity. Even the most mundane can become fabulous in the right hands. Give your product life and a voice, and make it stick in people’s memory.
Videos get shared a lot, so be creative, use humour and you will see results by how often they get viewed and shared. People will watch a fun or clever video repeatedly.
3. Follow Me, Follow You
Use your business page to gather followers by following them. Do not just rack up the numbers, engage with them. Find similar pages to follow and also pages that you can benefit from.
Leave comments on other page’s post, be positive and encouraging. This will draw interest from users on that page – and bring them to yours.
Provide links to your other social media platforms, your website or blog and make sure you provide links to your email, maps for your location and your hours. A simple click can have people on your website looking at your business.
It’s easy to measure how well your Facebook posts are doing. People share, like and comment on ones that interest them. You can keep track of the ones that work and focus in that direction.
Facebook marketing tips are plentiful, but ultimately, it is what method works best for your product. If you have any questions or for more information about online business, please contact us.
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