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Tag Archives: digital marketing

3 Facebook Marketing Tips That Will Get You New Customers

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3 Facebook Marketing Tips That Will Get You New Customers

Almost everyone has a Facebook page, and many use the site to make purchasing decisions and research companies, before buying a product or service. Here are 3 Facebook marketing tips that will get you new customers.

Posting pictures to show friends and family how much your kid has grown in the past four hours? That might have been the sole reason you use Facebook up to now. But did you know you can use it for marketing, as well?

Starting a page to promote your small business or start-up will work wonders. It will get you more interest in your product or service. Here are a few excellent Facebook marketing tips to grow your clientele.

Facebook Marketing Tips

There are many ways to use your Facebook page for business, so tailor that to your situation. You may have to try a few methods, to find some which work for your brand.

facebook marketing tips1. Use Photos

People love to look at other people’s photos. Parties, food, new car, holiday pictures. We would rather look at images than read about it. The truth is, pictures say more than even a small paragraph and in a much shorter time.

Showing pictures of your product or your service is far more enticing. Post pictures of new products, show people using or wearing your items and do it often. A pretty, colorful picture stays in people’s memory longer.

If you have a restaurant, post pictures of your lunch specials. Use pictures for before and after shots, people love to see results. using images you took yourself, rather than stock pictures work far better.

2. Make a Video

Videos are the way. You have a captive audience already, with everyone staring at their devices throughout the day. As mentioned, people prefer visuals over text, and it is so much more memorable.

Show Me

How-to videos, actually showing your product in use or even testimonials. People love to watch and share videos. A well-done video has the potential to go worldwide in a matter of moments.

Animation

Animation opens up the possibilities to sell your company with unlimited creativity. Even the most mundane can become fabulous in the right hands. Give your product life and a voice, and make it stick in people’s memory.

Videos get shared a lot, so be creative, use humour and you will see results by how often they get viewed and shared. People will watch a fun or clever video repeatedly.

3. Follow Me, Follow You

Use your business page to gather followers by following them. Do not just rack up the numbers, engage with them. Find similar pages to follow and also pages that you can benefit from.

Leave comments on other page’s post, be positive and encouraging. This will draw interest from users on that page – and bring them to yours.

Provide links to your other social media platforms, your website or blog and make sure you provide links to your email, maps for your location and your hours. A simple click can have people on your website looking at your business.

facebook marketing tipsSo Many Likes

It’s easy to measure how well your Facebook posts are doing. People share, like and comment on ones that interest them. You can keep track of the ones that work and focus in that direction.

Facebook marketing tips are plentiful, but ultimately, it is what method works best for your product. If you have any questions or for more information about online business, please contact us.

What Do You Think?

Please leave any thoughts or ideas – maybe a question, in the box below.

 

 

Social Media Plan for Your Business – Do You Have One?

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Do You Have a Social Media Plan for Your Business?

Does your online marketing toolbox include social media? Learn why having a social media plan is so essential and how to create your own today.
After Mark Zuckerberg’s January announcement that Facebook’s news feed would change, you might wonder if your business needs a social media plan.

But 68 percent of US adults use Facebook. Even after the Cambridge Analytica scandal, can you really afford to ignore somany potential customers?

Not only that, but social media can be a fun way to reach and get to know your customers.

Let’s look at why you need a social media plan, and how to start creating one.

Build the Know, Like and Trust Factor

The online space is crowded with businesses like yours. An easy way to stand out is to encourage customers to know, like, and trust you.

It is one of the principles of online marketing. Social media provides an excellent opportunity for customers to get to know you.

The more consistent and transparent you are, the more they will trust you. They can grow to like you once they start engaging with you.

It is difficult to build that factor with any other channel. Think about the brands you follow on social media. Which ones stick out in your mind and why?

That positive association is what you need to emulate. Just make sure you avoid making these mistakes online

Social media also feeds into word-of-mouth. 67 percent of customers use social media for customer service issues.

Replying to complains or problems quickly helps to build the ‘trust’ part. But it’s a visible way of doing so, helping to improve your business’s image in the eyes of potential customers.

Resolving the problem quickly is more likely to generate positive social media mentions that counteract the original complaint.

social media planDrive Traffic to Your Website

Your website is your online storefront. Without visitors, you won’t earn money. Even if you get your SEO on point, have you planned how you will drive traffic to your website?

While having a business blog can be a great way to build SEO, social media helps drive traffic in the short term.

Create content that your customers want to consume. Embed Youtube videos in blog posts. Or add helpful infographics to product pages.

These can be shared on social media. Add links to your website to drive users back to your homepage.

Start Your Social Media Plan with Your Target Audience

With so many channels to choose from, you may wonder how you’ll manage all of them. Thankfully, you don’t have to.

To begin with, focus on one or two platforms where your target audience hangs out. See what your competitors are doing – if anything.

Identify what you want to share. Balance your own content with that of others. Infographics, videos, GIFs, and photos are all great options.

Focus on being a useful or entertaining account to follow. Start posting, using relevant hashtags or within Facebook groups.

And always respond to replies – to prove there is a person behind the business, not a bot.

Does Your Business Have a Social Media Plan?

Hopefully you can see how useful a plan is for your business. And how easy they are to create.

They can also be a fun way to interact with potential customers. That turns them into buyers and eventually fans.

Will you implement a social media plan? Please post any questions or comments below.

 

 

 

Website Optimization – 5 Basic Essentials

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5 Basic Essentials of Website Optimization

You keep hearing about website optimization, but what does it mean? Good news – it can be easier than you think! Here are five basic strategies to get started.

You keep hearing about website optimization, but what exactly does it mean, and why should you care? SEO, or Search Engine Optimization, means ensuring your website and its content are easily found within search engine results.

It is important for your business that your web presence be visible to potential customers. Most web traffic is driven by organic search. This is why it has become so vital to understand the basics of how SEO works. Then you can optimize your site for maximum search results.

5 Basic Essentials of Website Optimization

Keep reading for five basic strategies to help you get started.

1. Relevancy

Search engines use a variety of data. It includes a person’s search history and current location, to provide the most relevant results for any given search.

Users might type in questions like “how tall is the Eiffel tower?”, “what’s the best place to eat pizza in Miami?”, or “who won the World Series in 1941?”.  Search engines like Google or Yahoo use internal algorithms which process any number of factors, all based on relevancy to that user.

website optimization2. Quality of Content

When it comes to SEO, good content is king. This might sound obvious, but you might be surprised to know how much content is simply filler. While quality might seem subjective, it is important to keep your content credible and engaging. Search optimization is not just about keywords either.

3. User Experience

Keep in mind that user experience is every bit as essential as the quality of your content. Make sure your website is easy to navigate. Providing the best possible user experience will include relevant internal links with the kind of content to keep visitors returning. Keep your website current, with frequent posts and multimedia content, that users are hungry for.

4. Site Speed

When a page loads slowly, it kills the user experience. Page load time also has a direct impact on search rank. Users typically expect a page to load in 3 seconds or less. If your website takes longer than that, it  is a factor which needs some attention.

5. Multi-Device Compatibility

Search is no longer restricted to desktop computers. Today’s users typically conduct their business across a multitude of devices. Smartphones and tablets offer mobility, are generally small enough to fit in a pocket, and can easily go wherever business may take you.

This should be a huge consideration for any business developing their web presence. Major search engines, like Google, prefer responsive design for all website optimization.

The Importance of SEO

One key to a successful website is the quality of its SEO. Your business cannot afford to underestimate the importance of design, user experience, or load speed, but the above list is only the beginning.

Stay focused on SEO, and do not try to skip the basics. Search optimization is quickly becoming the lifeblood of business, and if your online presence and optimization is a mess, your business could soon become a mess as well.

Click here for tips for maximizing your online business.

What do YOU think?

Do you have any thoughts about website optimization – or any other aspect of building an online business? If so, please feel free to share them below.